As a lifelong lover of technology, I was thrilled to discover the intersection of creative marketing and tech. This fascination with marketing has resulted in years of experience in just about every digital marketing category, with a particularly strong background in content marketing and copywriting in the technology and gaming industry. Creating compelling content continues to be a source of professional and creative fulfillment.
The goal with any content marketing strategy is getting eyes on the page of course, but I believe it can be more. There is no reason content can’t be the best of both worlds; creatively valuable and strategically effective.
No one wants to read over-engineered, sterile, or SEO-first copy, and you know what? No one really wants to write it either. The cornerstone of content marketing is delivering value, education, and entertainment, not hammering the reader with keywords or product links in the hopes they might click on one.
When done right, everyone comes out ahead. The consumer is educated or entertained, the writer or creator is happy with their pay and fulfilled by their work, and whoever implemented the content strategy achieves the results they were looking for.
When content marketing works, everyone wins.
I truly believe that. That idea has been the philosophy directing my work so far, and it continues to inform every project I undertake.
Here are a few of the most recent projects that I’ve contributed to in a meaningful way. My role has varied, and these projects span across a wide variety of mediums and content strategies, with my interest in gaming and technology as the cornerstone.
I believe they all reflect my dedication to entertaining, informative, and effective content marketing strategies.
The Intel Gaming Hub
The Intel Gaming Hub is an industry-defining mid-funnel content marketing strategy designed to educate consumers on every leg of the shopper journey. I worked with creative agency Twofivesix and Intel’s Gaming team to shape and implement this ambitious project over the last few years, and the results have been exceptional.
The project continues to be a standout success across Intel.com, generating millions of views and remarkably high conversion rates. The Gaming Hub’s success has been duplicated in multiple global markets and in several languages, and continues to expand in audience and ambition every quarter.
I wrote, edited, and published over a dozen articles for the Gaming Hub, and also oversaw day-to-day content marketing production including SEO, style updates, and freelance management.
It continues to be an incredibly complex and demanding project. More importantly though, it has been an extraordinarily rewarding one, and watching its continued success has been a highlight of my professional career.
Newegg Content Channels
As an avid PC gamer, Newegg was a big part of my teenage and college years. As one of the biggest gaming tech retailers in the world, helping to shape and contribute to their diverse content channels continues to be a wish fulfilled.
I helped manage and develop content across Newegg’s diverse marketing portfolio, including Newegg’s B2C blog, Newegg Insider, and B2C gaming site Gamecrate. Responsibilities included managing freelancers, writing, editing and publishing work, and ensuring all content embodied our strict editorial and SEO guidelines.
I was also integral in the rebranding of video content, including writing and producing dozens of industry-defining product videos with millions of views.
This is a recent snapshot of some of my content marketing work, but there’s plenty more. Feel free to reach out via LinkedIn, or email me at lparrill (@) leoparrill (dot) com. I would love to hear from you!
It also might be fun to check out some of my creative endeavors.
Thank you for your time. I know how valuable it is.